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20 years of #fashionxfunction – an anniversary celebration of the highest caliber


The exclusive 20 Years Anniversary Collection is the creative heart of the anniversary collection. In collaboration with Munich-based illustrator Daniela Könn from Pleased to Meet, six unique ALPES motifs were created that artfully showcase the history and values of the Toni Sailer brand.
A special design element is the Alpes all-over print, which can be found on the BERNADETTE PRINT women's ski jacket and ELLA PRINT ski pants, for example, which harmoniously unites the graphics.
Experience the unique collection in all its diversity here!


In the style of a legend – 20 years of Toni Sailer ski fashion


Two decades ago, Hans Taubenberger revived an icon of alpine skiing and the style of the 1950s and 1960s in ski fashion by founding the Toni Sailer brand.
Inspired by the charisma and elegance of the former Olympic champion, a brand was created that is now one of the international leaders in the luxury skiwear segment.
What began as a tribute has long since become a style-defining force: the Toni Sailer brand stands for uncompromising quality, technical innovation, and unmistakable aesthetics.
To mark its 20th anniversary, we are celebrating the essence of the brand in an exclusive collection—a masterful combination of luxurious craftsmanship, dynamic fit, and forward-looking functionality.

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    1995

    Fashion Pool GmbH founded as a family business 
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    2004

    Acquisition of the licensing rights for the Toni Sailer brand from Mr. Toni Sailer personally. 
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    2006

    Brand establishment: First presentation of the Toni Sailer brand at ISPO
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    2006

    Honored with the ISPO Global Sport Style Newcomer Award
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    2007

    Honored with the ISPO Sportstyle Award Premium Sportstyle Function
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    2008

    Sales are being expanded in North America with the subsidiary Fashion Pool USA.
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    2014

    Kevin Taubenberger joins the company
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    2016

    Special collection - VISION - for selected top retailers only
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    2018

    Special Collection - Streif Limited Edition
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    2019

    Launch of Premley Fashion GmbH's first online shop in the EU
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    2020

    Handover of management to Kevin Taubenberger
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    2022

    Relaunch of the successful EU online shop
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    2024

    Launch of the Premley Fashion USA online store
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    2025

    20th anniversary with our own collection. Transfer of ownership to the next generation: Kevin Taubenberger
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