TONI SAILER | Brand & story – Toni Sailer USA

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20 years of #fashionxfunction – an anniversary celebration of the highest caliber

The exclusive 20 Years Anniversary Collection is the creative heart of the anniversary collection. In collaboration with Munich-based illustrator Daniela Könn from Pleased to Meet, six unique ALPES motifs were created that artfully showcase the history and values of the Toni Sailer brand.
A special design element is the Alpes all-over print, which can be found on the BERNADETTE PRINT women's ski jacket and ELLA PRINT ski pants, for example, which harmoniously unites the graphics.
Experience the unique collection in all its diversity here!

Women

Men

In the style of a legend – 20 years of Toni Sailer ski fashion

Two decades ago, Hans Taubenberger revived an icon of alpine skiing and the style of the 1950s and 1960s in ski fashion by founding the Toni Sailer brand.

Inspired by the charisma and elegance of the former Olympic champion, a brand was created that is now one of the international leaders in the luxury skiwear segment.

What began as a tribute has long since become a style-defining force: the Toni Sailer brand stands for uncompromising quality, technical innovation, and unmistakable aesthetics.
To mark its 20th anniversary, we are celebrating the essence of the brand in an exclusive collection—a masterful combination of luxurious craftsmanship, dynamic fit, and forward-looking functionality.

1995

Fashion Pool GmbH founded as a family business

2004

Acquisition of the licensing rights for the Toni Sailer brand from Mr. Toni Sailer personally.

2006

Brand establishment: First presentation of the Toni Sailer brand at ISPO

2006

Honored with the ISPO Global Sport Style Newcomer Award

2007

Honored with the ISPO Sportstyle Award Premium Sportstyle Function

2008

Sales are being expanded in North America with the subsidiary Fashion Pool USA.

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2014

Kevin Taubenberger joins the company

2016

Special collection - VISION - for selected top retailers only

2018

Special Collection - Streif Limited Edition

2019

Launch of Premley Fashion GmbH's first online shop in the EU

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2020

Handover of management to Kevin Taubenberger

2022

Relaunch of the successful EU online shop

2024

Launch of the Premley Fashion USA online store

2025

20th anniversary with our own collection. Transfer of ownership to the next generation: Kevin Taubenberger

Before

After

Family across generations

Today, the Toni Sailer brand stands for unique design, uncompromising functionality, and exceptional comfort, and has established itself as the market leader in luxury ski-only fashion.
The brand is now represented in 32 countries worldwide, with 250 carefully selected distribution partners in the most prestigious ski regions and major cities.
The family business continues to be run with the same passion with which it all began: by founder Hans Taubenberger and his son Kevin Taubenberger as CEO and Managing Director – for people who live style and quality on and off the slopes.

Roots and values

Basically, it is always extraordinary people who inspire and drive us, like Toni Sailer.
As a family-run company, we are proud to continue his success story. To transfer his style and esprit to ski jackets, ski pants, layers and accessories that are characterized by maximum performance and luxurious refinement - and at the same time to venture a stylistic look into the future.